📁 RECESSBrand Creative
Role — Creative Director
I served as Recess Creative Director from 2019-2020, built out the brand’s in-house team and helped shape the brand identity and expanded its creative endeavors across different dimensions from packaging to activations. Selected brand creative works are below.
TEAM:
Design — Grant Gulla, Adrian Brandon, Candice Wood, Matheus Lewis, Sarah McNutt
Copywriting — Thatcher Jensen, Emily Russo
Strategy — Cyrus Ferguson
Project Manager — Peri Howser
I. RECESS NEW FLAVORS LAUNCH
Recess introduces 3 new flavors in Spring 2020: Coconut Lime, Black Cherry, and Blood Orange. Packaging is designed for each new flavor and each is captured in its own unique setup for the launch campaign. Recess brand identity received a refresh to coincide with launch of new flavors. The original gradient (based on the three original flavors) is updated to include the full spectrum.
Photographer — Cody Guilfoyle
Set Designer — Sean Dooley
II. RECESS COCKTAIL BOOK
Recess Cocktail Book contains 12 fun recipes of various intensity, accompanied with still life photographs and pieces of creative writing that describe the mood of each cocktail.
TEAM:
Designer — Grant Gulla
Copywriter — Thatcher Jensen, Austin Gillespie
Producer — Cyrus Ferguson, Peri Howser
Photographer — Noah Fecks
Set Designer — Christopher Spaulding
III. SUMMER OF RECESS
Lifestyle campaign to promote Recess with the tenderness and serenity of summer
TEAM:
Photographer — Cody Guilfoyle
Photographer Assistant — Scott Scoke
Talent — Phoebe Joseph, Shereen Muhammad
IV. BODEGA SERIES
Editorial photo series featuring bodega owners that carries Recess with acompanied interviews on their stories.
Photographer — Aaron Bengochea