📁 Nike x Dick’s Sporting GoodsGive __ Get __
Role — Creative Director
The goal for the project was to position Dick’s Sporting Goods as the go-to destination for Nike Women's gear, while reinforcing Nike's mission to empower all athletes on their journey towards achieving their goals. To create a meaningful connection with their audience, we focused on celebrating the small moments of wellness and self-care, emphasizing that even tiny efforts can lead to significant benefits. With the messaging "Give ____ Get ____" , we aimed to transform working out from a chore into an investment, highlighting its impact on overall well-being, from better sleep to quality time with loved ones.

The campaign is featured across Dick’s Sporting Goods' platforms, leveraging hero video content and paid social assets to amplify our message and maintain a cohesive campaign narrative. 
Agency — Day One
Narrative — Emma Sullivan, Colleen Kelsey, Vivian Tam, Eliza Florendo
Art Direction — Celina Pereira
Design — Jena Salvatore
Production — Nick Clifford, Anna Sonenshein
Director & Photographer — Kayla Varley
Editor — Jake Schwartz, Natalie Vinciguerra 
Stylist — Cici Hoggard
Hair — Darine Sengseevong
Makeup — Alana Paul
Talent — Pia Riverola, Lauren Ash, Jordan Younger