So, we took a "real talk" approach, sparking candid, playful conversations centered around Nike products with our style mavens.The game plan was crafting five content franchises packed with inspiration and education to empower self-expression with Nike gear. Focusing on telling authenthic style stories, we featured our talents through bespoke sets, tailored interviews, and eye-catching photography, spreading the campaign far and wide across Nike channels, Nike.com, email, paid media, and the app. From the "POV Style" Series to "3 Ways to Wear" and beyond, we served up content that wasn't just informative but also fun, encouraging folks to embrace their unique style with Nike's products.
Creative Direction — Phuong Nguyen
Narrative Lead — Irene Kahling, Colleen Kelsey
Art Director — Celina Pereira
Producer — X15, Grace Antino
Director & Photographer — Lea Wrinkler, Ethan Newsmayer
Director of Photography — Isaac Sokol, Maria Alvarez
Stylist — Mel Renee
Set Designer — Elaina Sullivan
Set Assistant — Joanna Sullivan
Hair — Andrita Renee
Talent — Reign Judge, Miyako Bellizi, Tia Adiola, Cynthia Erivo, Yasmin Guerts
Her world centered red-orange as the hero color, playing off her classic aesthetic with a modern twist. With pops of red already present in her aesthetics, we leaned into a timeless palette—pairing light linoleum tiles and neutral tones with rounded-edge cream furniture and subtle brass or floral accents. Her hair was styled in a sleek low bun for a clean, elegant feel that sharpens the overall look. The styling balanced masculine and feminine elements, while makeup remains fresh and dewy, emphasizing bold brows, subtle winged eyes, and a glossy pink or statement red lip to tie it all together.
The visual approach for Miyako centered light yellow as the hero color, reflecting her bold and eclectic style—equal parts sporty, street, punk, and chic. Known for her elevated and unexpected pairings, the set design followed suit, incorporating industrial materials, exposed metals, stacked crates, and strong linear elements through stripes and extended silhouettes. Her hair was styled into middle-parted pigtails, tied in multiple sections for a playful yet structured effect. Makeup featured a winged cat-eye or graphic liner to frame the eyes, balanced with a natural complexion, soft blush, and a neutral lip. The overall styling leaned into sporty chic with an edgy twist, staying true to Miyako’s distinctive aesthetic.
This world was inspired by her signature aesthetic—romantic, high-glam, and rooted in delicate textures. Sky and ice blue set the tone as the hero colors, paired with design elements like ruffles, feathers, and sheer fabrics that echoed her love for ethereal detail. The environment reflected that softness: pampas grass in oversized floor vases, translucent curtains draped across a colored wall, and a mix of linoleum flooring with a plush or inflatable chair to add contrast. Her hair was worn down in loose waves, with carefully styled baby hairs framing the face for a polished yet dreamy feel. Makeup blended natural beauty with elevated glamour—long lashes, glossy lips, and subtle shimmer around the eyes. Her styling leaned into romantic maximalism with Victorian influences, jewels, and high-glam textures that brought her aesthetic to life.
Cynthia’s setup grounded in her vibrant and elegant style, grounded in her Latin heritage. Warm neutrals—tan and peach—served as the hero colors, setting a radiant, earthy tone. The set featured a textured color-washed wall or seamless backdrop, paired with wood flooring and a rug for warmth. A sculptural wood furniture piece—either a chair or pillar—added a modern Latin cowboy edge while nodding to tradition through shape and material. Her hair was styled in a sleek high bun, with polished baby hairs framing the face for a refined, intentional finish. Makeup emphasized natural radiance with dewy skin, warm bronze tones, and a healthy flush of peachy blush. The styling incorporated prints, textured fabrics, and subtle references to heritage—such as a modern take on the traditional Mexican huipil—blending cultural pride with elevated contemporary fashion.
This look centered on a soft yet striking palette of neutrals, cream, light pink, and black—reflecting Yasmin’s contemporary feminine style infused with empowering sensuality. The set combined lush materials like satin curtains and a black natural jute rug, with curved design elements that added quiet strength. Her hair was worn sleek and straight with a middle part, paired with a refined makeup look featuring winged liner, gentle eyeshadow, apricot blush, strong highlights, and glossy, lined lips. Styling leaned into softness and femininity, incorporating flowing silks and extravagant pearl jewelry that elevated the look with a sense of understated opulence.