📁 ConversePaper Dolls
Role — Creative Director
For the Holiday 2023 collection, we created a paper doll–style piece that showcased fun, festive looks through a click-and-drag interaction. Talent was shot against a clean, minimal background to keep the focus on the product and to bring the playful concept to life. In post, we added stylized product labeling and graphic callouts to enhance the visual storytelling and give the piece a bold, design-forward feel. Rather than limiting each category to a single item, we incorporated multiple options and layered combinations—highlighting the collection’s versatility and inviting the audience to explore a range of styled looks in an engaging, modular format.
TEAM:
Creative Direction — Phuong Nguyen
Designer — Fiona Ye
Production — Karissa Ong, Keaton Savage
Photography — Ethan Newmayer, Sam Victoria
Styling — Phuong Nguyen, Grant Gulla
Talent — Jas Cassillas, Scott Tom