Converse At Your Service — Phuong Nguyen

📁 CONVERSE

At Your Service

Role — Creative Director

To build anticipation for the Converse At Your Service drop, we bring the energy of a bustling restaurant kitchen to life, serving up release details one order at a time. Through a playful, fast-paced teaser, handwritten meal tickets reveal the At Your Service Chuck Taylor alongside hidden easter eggs, customizations, and key drop information.

Inspired by the rhythm and rituals of restaurant service, the film combines tactile close-ups, quick cuts, and familiar kitchen sounds, building anticipation toward the ultimate reveal: the At Your Service Chuck Taylor plated like a signature dish, fresh from the kitchen and ready to be served. A playful fusion of food and sneaker culture, turning a product launch into an order worth waiting for.

TEAM:
Creative Direction — Phuong Nguyen
ACD — Xavi Ocana
Narrative Lead — Alexis Castro
Production — Melanie Salamat, Lani Akingbade, OOOF
Director — Jake Schwartz
Editor — Mark Cira
Post Production — Emily Gordon
Designer — Brandon Galosi

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phuong@phuongnguyen.co