📁 CONVERSECollina Strada Collection
Role — Creative Director
To celebrate the launch of Collina Strada x Converse, we capture the collaboration through the lens of creativity, self expression, and the community that brings it to life. Inspired by the “Party of Your Dreams,” the visual approach embraces the whimsical and unexpected world of Collina Strada while grounding it in real moments and personalities. The photography should feel intimate, expressive, and full of energy, balancing candid interactions, playful portraits, product details, and spontaneous moments that unfold throughout the celebration. We lean into the photographer’s unique POV to capture the magic beyond the surface, highlighting the people, styling, and small details that make the collaboration feel personal. Custom charms become a connective visual thread across the carousel, building with each swipe and creating a sense of discovery that reflects the playful spirit of the collection.
TEAM:
Creative Direction — Phuong Nguyen
ACD — Xavi Ocana
Design — Zach Stremmel
Photographer — Adam Powell