Visually, the film blends wide architectural frames with intimate close-ups, set against brutalist backdrops like rooftops, garages, and stairwells. The two-camera setup feels dynamic and immersive, moving with Shai and his crew instead of observing from afar. Editing follows a fast-paced, montage-driven rhythm—cutting between candid banter, product portraits, and vignettes at Hamilton landmarks meaningful to Shai, bringing together personality, style, and setting in one cohesive beat.
The overall look and feel is lively, warm, and grounded, like a candid hangout video with cinematic polish. Opening with an iconic visual hook of Shai and his crew dressed in the capsule and closing on a tableau of brotherhood against the Toronto landscape, the film celebrates both Shai’s roots and his reach—leaving viewers newly inspired by the man, the community, and the culture he continues to move forward.
Creative Direction — Phuong Nguyen
Narrative Lead — Colleen Kelsey
Production — Winnie Wan, Dave Mount, Carlo Panuncialman
Photographer & Director — Liam MacRae
Director of Photography — Doug Durrant
Styling — Veneda Carter
Post Production — Daydream
Designer — Zach Stremmel
Talent — Shai Gilgeous-Alexander, Thomasi Gilgeous-Alexander, Lil Yatchy, Geo