Phuong Nguyen is a creative director and multidisciplinary designer shaping bold, narrative-driven visuals across fashion, luxury, and culture. With a refined aesthetic and a deep understanding of brand storytelling, Phuong blends conceptual artistry with strategic vision to craft compelling campaigns and experiences.
Bringing a background in design, media, and experiential storytelling, Phuong has collaborated with leading brands such as Nike, Converse, Canada Goose, and Maserati. Her work has been featured in publications including Hypebeast, High Snobiety, Adweek, Forbes, and NPR, reflecting a commitment to pushing creative boundaries while maintaining a refined, intentional edge.
Beyond commercial work, Phuong’s artistic practice has been supported by institutions such as the New Museum, Rhizome, and Eyebeam Art & Technology Center. As a co-founder of Allergic and General Purpose, they continue to explore the intersection of art, culture, and design.
Say hi phuong@phuongnguyen.co
Phuong Nguyen is a creative director and multidisciplinary designer shaping bold, narrative-driven visuals across fashion, luxury, and culture. With a refined aesthetic and a deep understanding of brand storytelling, Phuong blends conceptual artistry with strategic vision to craft compelling campaigns and experiences.
Bringing a background in design, media, and experiential storytelling, Phuong has collaborated with leading brands such as Nike, Converse, Canada Goose, and Maserati. Her work has been featured in publications including Hypebeast, High Snobiety, Adweek, Forbes, and NPR, reflecting a commitment to pushing creative boundaries while maintaining a refined, intentional edge.
Beyond commercial work, Phuong’s artistic practice has been supported by institutions such as the New Museum, Rhizome, and Eyebeam Art & Technology Center. As a co-founder of Allergic and General Purpose, they continue to explore the intersection of art, culture, and design.
Say hi phuong@phuongnguyen.co
Bringing a background in design, media, and experiential storytelling, Phuong has collaborated with leading brands such as Nike, Converse, Canada Goose, and Maserati. Her work has been featured in publications including Hypebeast, High Snobiety, Adweek, Forbes, and NPR, reflecting a commitment to pushing creative boundaries while maintaining a refined, intentional edge.
Beyond commercial work, Phuong’s artistic practice has been supported by institutions such as the New Museum, Rhizome, and Eyebeam Art & Technology Center. As a co-founder of Allergic and General Purpose, they continue to explore the intersection of art, culture, and design.
Say hi phuong@phuongnguyen.co
Around the net:
Past Collaborations
- Alexander Wang
- Amazon
- American Express
- Anthropologie
- Barneys
- Bloomingdale
- Brooklinen
- BVLGARI
- Canada Goose
- Converse
- Calvin Klein
- CB2
- Dada Daily
- Domino
- DORÉ
- Elf Beauty
- Goop
- Hims/Hers
- Home Depot
- HVN
- HGTV
- ilovecreatives
- Jet
- Maserati
- Michael Kors
- Makespace
- Nike
- Opening Ceremony
- Parade
- Pop Sugar
- Recess
- Sunday Riley
- Susan Alexandra
- Target
- The Bosco
- Tommy Hifilger
- Vince
- Zola