Phuong Nguyen is a creative director and multidisciplinary designer working across image, brand vision, and campaign development. Her work spans fashion, luxury, lifestyle, and culture, with experience leading projects for Nike, Converse, Canada Goose, and Maserati. She is drawn to building brand worlds that feel culturally resonant, visually distinct, and clear across touchpoints. Her background spans both agency and in-house environments, combining strategic depth with a strong editorial eye.

Her work has been featured in publications including Hypebeast, High Snobiety, Adage, Adweek, Forbes, NPR and more—reflecting a commitment to pushing creative boundaries while maintaining a sotisphicated, intentional edge.

Beyond commercial work, Phuong’s artistic practice has been supported by institutions such as the New Museum, Rhizome, and Eyebeam Art & Technology Center.

See resume.
Say hi phuong@phuongnguyen.co.



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Awards


  • 2026 Webby Awards — Gold Winner
    Best in Social: Sports, Converse Hoops / Shai 001 Launch
  • Clio Sports — Bronze Winner
    Athlete Partnerships & Sponsorships
    Shai 001 Launch
  • Clio Sports — Shortlist
    Branded Entertainment / Content: Athlete Storytelling
    Shai 001 Launch
  • Clio Sports — Shortlist
    PR: Launch / Relaunch / Brand
    Shai 001 Launch
  • Clio Sports — Shortlist
    Social Media: Use of Athlete / Talent / Influencer
    Shai 001 Launch
  • The Shorty Awards — Finalist / Certificate of Excellence
    Overall Use of Social Media & Platforms, Paid
    Converse x Shai Gilgeous Alexander

Past Collaborations 


Alexander Wang
Amazon
American Express
Anthropologie
Barneys
Bloomingdale
Brooklinen
BVLGARI
Canada Goose
Converse
Calvin Klein
CB2
Dada Daily
Domino
DORÉ
Elf Beauty
Goop
Hims/Hers
HVN
HGTV
ilovecreatives
Instagram Creators
Jet
Maserati
Michael Kors
Makespace
Nike
Opening Ceremony
Parade
Pop Sugar
Realm
Recess
Something Special Studios
Sunday Riley
Susan Alexandra
Target
The Bosco
Tommy Hifilger
Vince
Zola